A paid media audit that tells you what's wasting your money, what's working, and what to fix first — delivered in plain English with a clear action plan, not a 40-slide deck full of jargon.
ROAS, leads, or conversions have dropped over the past 60–90 days and you're not sure why. An audit identifies whether the problem is internal or competitive.
Your reports look fine on paper but the business results don't match. A second set of eyes on the account tells you what the numbers actually mean.
Before spending a dollar on ads, a strategy session ensures your account is structured correctly, your tracking works, and your budget is allocated to the right campaigns.
Inheriting someone else's account work is risky without an audit. Bad structure, incorrect settings, or broken tracking can silently waste budget from day one.
Grant read-only access to your Google Ads account (and GA4 if available). No need to share passwords — Google's account sharing works at the email level. I'll send instructions if you need them.
I work through every layer of the account — structure, bidding, creative, tracking, and competitive positioning. I pull 90 days of data minimum and cross-reference it against industry benchmarks for your vertical.
You receive a written audit report with every finding documented — severity rated as critical, moderate, or minor — with specific, actionable recommendations for each issue. No vague suggestions, no upsell-only output.
A 45-minute call where I walk through every finding, answer your questions, and help you prioritize what to fix first based on your budget and goals. You leave with a clear action plan — whether you implement it yourself or hire me to do it.
All audit fees apply as a credit toward the first month of a management retainer if you choose to continue.
Every finding documented with severity ratings, supporting data, and a specific recommendation. Written in plain English so you can act on it whether you manage ads yourself or hand it to someone else.
Issues ranked by estimated impact on your budget and results — quick wins first, then structural fixes, then longer-term optimizations. You know exactly what to do and in what order.
The walkthrough call is recorded and shared with you so you can revisit any section, share it with your team, or reference it as you implement the recommendations.
After the audit, you have direct email access for 30 days to ask questions as you implement changes. Most clients have a handful of clarifying questions as they work through the action plan.
Book a free 15-minute intro call. I'll tell you what an audit would cover for your specific account and what you can expect to find.
Get a free audit quote