Google Ads management built around search intent — so your business appears in front of people actively looking for what you sell, not just anyone scrolling a feed.
Search engine marketing puts your business in front of people at the exact moment they are searching for what you offer. Unlike social media ads that interrupt people who weren't looking, SEM captures demand that already exists.
Every click comes from someone who typed a relevant query into Google — which means higher intent, better conversion rates, and more efficient ad spend compared to almost any other channel.
With 8+ years managing Google Ads campaigns across e-commerce, automotive, and local businesses, I build search campaigns that match your budget to the queries most likely to become customers.
Deep research into the queries your ideal customers actually type — including competitive analysis, search volume, and intent classification to identify the terms worth bidding on and the ones to avoid.
Compelling headlines and descriptions written to match search intent and outperform competitors. Ongoing A/B testing to continuously improve click-through rates and Quality Scores.
Clean, logical campaign architecture — ad groups, match types, negative keyword lists, and bidding strategy — built to give Google the signals it needs to serve your ads to the right people.
Weekly bid adjustments, budget pacing, device and location bid modifiers, and audience overlays to maximize conversions at the lowest possible cost per lead or sale.
GA4, Google Tag Manager, and call tracking configured so every form fill, phone call, and purchase is attributed back to the exact keyword and campaign that drove it.
Clear monthly reports showing impressions, clicks, conversions, cost per lead, and ROAS — with plain-English explanations of what changed, why, and what's planned next.
We start with a free 20-minute strategy call to understand your goals, your customers, and your competitive landscape. If you have an existing Google Ads account, I audit it for wasted spend and missed opportunities before we build anything new.
I build your campaign architecture from scratch — keyword research, match type strategy, ad groups, negative keyword lists, ad copy, and bidding strategy — all aligned to your specific conversion goal and budget.
Campaigns go live with close monitoring in the first two weeks — the most critical period for any new campaign. I make data-driven adjustments daily at launch, then weekly as performance stabilizes and patterns emerge.
Monthly reporting keeps you informed without overwhelming you. As campaigns prove ROI, we identify opportunities to scale budget, expand to new keywords, or layer in additional campaign types to grow results.
Text ads triggered by specific keyword searches. The highest-intent campaign type — ideal for lead generation and capturing buyers actively researching your product or service.
Product listing ads for e-commerce. Shows your product image, price, and store name directly in Google search results — perfect for Shopify and WooCommerce stores.
Google's AI-driven campaign type that serves ads across Search, Shopping, Display, YouTube, and Gmail from a single campaign. Best for e-commerce and automotive clients with strong conversion data.
Optimized for businesses that serve a specific geographic area. Drives calls, direction requests, and website visits from people searching nearby — ideal for local retailers and service businesses.
Re-engage people who visited your site but didn't convert. Remarketing lists for search ads (RLSA) let you bid more aggressively on previous visitors who are now searching again.
Visual ads across Google's display network and YouTube. Best used for brand awareness, retargeting warm audiences, and supporting active search campaigns with upper-funnel reach.
Audit-only projects available from $500 flat · All retainers are month-to-month with 30-day notice
You talk to the person managing your campaigns — not an account manager who relays messages to someone else. Questions get answered the same day, not at the next scheduled call.
You have access to your own Google Ads account at all times. I show you exactly what I'm doing, why I'm doing it, and what the numbers mean — in plain English, not agency jargon.
I don't optimize for impressions or clicks — I optimize for the actions that actually make your business money. Every metric in every report traces back to your real business goals.
Based in Rochester, NY with deep experience in the upstate New York market. I understand the local search landscape, seasonal patterns, and competitive dynamics that out-of-state agencies miss.
Book a free 20-minute call. I'll review your current setup — or lack of one — and tell you exactly what a search campaign would look like for your business and budget.
Book a free strategy call