The person
behind the campaigns.
8+ years of paid media experience — now working directly with business owners who want results, not reports.
Add your professional headshot here via the Elementor Image widget
I didn't start out in marketing.
I spent nearly nine years working warehouse and team lead roles before deciding to go back to school and build something new. I earned a business degree, taught myself web development, and eventually found my way into paid media — where data, strategy, and real business outcomes all come together.
That path matters. It means I understand what it's like to work hard for every dollar, and I bring that same mindset to every campaign I manage.
"When you've built a career from scratch, you don't take shortcuts. I treat every client's budget the same way — like it's money I earned myself."
Over the past 8+ years, I've managed paid media campaigns across Google, Meta, and LinkedIn for e-commerce brands, automotive dealerships, B2B companies, and local businesses — with budgets ranging from a few hundred dollars a month to over $100,000.
Before starting SK Performance Marketing, I worked as a paid media specialist and strategist at agencies including Collective Measures, Perrill, and Mower Agency, where I managed multi-channel campaigns, built conversion tracking systems, and delivered monthly performance reports for clients across a wide range of industries.
I've seen what works, what wastes money, and how to tell the difference — and I bring all of that directly to the businesses I work with today.
I wanted to offer something agencies often can't.
At agencies, great strategy sometimes gets lost in layers of account managers, handoffs, and competing priorities. Junior staff manage accounts. Senior people sell them. The person who built your campaign might not be the person checking it next month.
I started SK Performance Marketing because I wanted to offer something simpler: one experienced person, fully accountable, working on your account every day.
Based in Rochester, New York, I work with e-commerce brands and local businesses across upstate New York and beyond — bringing agency-level expertise without the agency overhead. When you work with me, you're talking directly to the person running your campaigns. Every time.
Direct access
You talk to me — the person managing your campaigns — not an account manager passing messages along.
Full transparency
You own your accounts. You see what I'm doing, why I'm doing it, and what it means — in plain English.
Revenue focus
I don't optimize for impressions or clicks. I optimize for what makes your business money — always.
No lock-in
Month-to-month with 30-day notice. You stay because the results justify it, not because you're contractually stuck.
8+ years across agencies,
in-house, and consulting.
What I know best.
Google Ads
Search, Shopping, Display, Performance Max, YouTube. Full campaign lifecycle from keyword research and build through ongoing optimization and scaling.
Meta Ads
Facebook and Instagram prospecting, retargeting, and lookalike campaigns. Pixel and CAPI setup. iOS14-compliant tracking and attribution strategies.
E-commerce advertising
Shopify and WooCommerce campaign management. Google Shopping and Performance Max. ROAS-focused optimization with feed management experience.
Analytics and tracking
GA4 setup and configuration. Google Tag Manager. Conversion tracking across all platforms. HubSpot and Zapier CRM integrations for full-funnel visibility.
Automotive advertising
Multi-location dealer group campaign management. Search, display, and paid social for automotive. VDP traffic, lead gen, and co-op budget management.
Local business marketing
Geo-targeted campaigns for local retailers and service businesses. Google Local campaigns. Call tracking, direction requests, and foot traffic optimization.
Education and certifications.
If you're looking for a marketing partner
who treats your budget like their own.
Book a free 20-minute strategy call. I'll tell you honestly whether paid ads make sense for your business right now — and what I'd do if they do.