Google, Meta, and LinkedIn campaigns managed end-to-end — strategy, build, optimization, and reporting tied directly to your bottom line. One experienced consultant, fully accountable, every day.
Shopify and WooCommerce stores ready to scale with Google Shopping, Performance Max, and Meta campaigns built around your margins, ROAS targets, and product catalog.
Businesses in upstate New York and beyond that need qualified leads — calls, form fills, and foot traffic — from people actively searching for what you offer.
Tired of talking to account managers who didn't build your campaigns? I take over existing accounts, audit what's there, and fix what's wasting your budget before anything else.
If you've never run paid ads before, I'll help you set realistic expectations, build the right foundation, and launch campaigns that can actually be measured from day one.
Full campaign structure built around your goals — keyword themes, audience segmentation, match type strategy, ad group organization, and bidding approach — before a single dollar is spent.
Headlines, descriptions, and creative briefs written to match search intent, stand out in the auction, and drive the specific action you want — call, form fill, purchase, or visit.
Weekly bid adjustments, budget pacing, device and location modifiers, negative keyword maintenance, and A/B ad testing to continuously improve performance and reduce wasted spend.
GA4, Google Tag Manager, Meta Pixel, and call tracking configured correctly so every lead and sale is attributed to the campaign, keyword, and audience that drove it.
Custom audiences, remarketing lists, lookalike audiences, and customer match lists built to re-engage warm traffic and reach new prospects who mirror your best existing customers.
Clear, plain-English reports delivered on a regular cadence — no vanity metrics, no inflated numbers. Every report shows what changed, why, and what's happening next.
The highest-intent advertising platform — reaching people actively searching for what you sell. Full campaign management across all Google Ads types.
Facebook and Instagram campaigns built for demand generation, retargeting, and lookalike audience expansion. iOS14-compliant with Pixel and CAPI setup.
B2B-focused campaigns reaching decision-makers by job title, company size, and industry. Sponsored content and lead gen forms for professional services and B2B clients.
20 minutes. You walk me through your goals, your budget, and your current setup. I tell you honestly what I'd do, which platforms make sense, and what a realistic timeline looks like. No sales pitch — just a straight conversation.
If you have existing campaigns, I audit the account before building anything new. I then send a clear proposal outlining the strategy, platforms, budget allocation, and a 90-day roadmap with specific goals for the first three months.
Campaigns built from the ground up — or restructured if inheriting an existing account. Conversion tracking verified before launch. Everything goes live within 5–7 business days with daily monitoring in the critical first two weeks.
Weekly optimization, regular reporting, and monthly strategy calls. As campaigns prove ROI, we identify opportunities to scale budget, expand to new audiences, or add campaign types. You're involved in every major decision — nothing happens without your awareness.
Before starting SK Performance Marketing, I managed campaigns at agencies including Collective Measures, Perrill, and Mower — working with clients across automotive, e-commerce, and B2B. These aren't projections — they're results from real campaigns I managed directly.
Every client situation is different, and I set honest expectations from the first call. But this is the level of impact that's possible when campaigns are built correctly, tracked properly, and optimized consistently.
I build the campaigns, I manage them, and I report on them. There are no handoffs, no junior staff, and no account managers standing between you and the person doing the work.
Your Google Ads account, your Meta Business account, your GA4 property — all owned by you, accessible to you at all times. No agency black box. No data held hostage if you ever leave.
I've managed campaigns at performance agencies serving clients with budgets 10–100x larger than a typical small business. You get that depth of experience without paying agency overhead.
All retainers are 30-day notice to cancel. You stay because the results justify it — not because a contract forces you to. That's how I'd want to be treated, so that's how I work.
All retainers are month-to-month with 30-day notice · Audit-only projects from $500 flat
Book a free 20-minute strategy call. I'll review your current setup — or help you plan your first campaign — and tell you exactly what I'd do and why.