GA4, Google Tag Manager, and conversion tracking set up correctly — so every lead, sale, and phone call is traced back to the exact campaign, keyword, and audience that produced it.
Google Ads and GA4 show different conversion numbers. Tags fire on every page instead of the thank-you page. Calls aren't tracked at all. The data you're optimizing toward is wrong.
You know how many clicks you got, but not how many turned into leads, sales, or phone calls. You can't tell which campaigns are actually working versus which just look good on a dashboard.
Google's smart bidding algorithms are only as good as the conversion data you feed them. Duplicate conversions, missing events, or wrong attribution windows lead to campaigns optimizing toward the wrong goal.
You're getting clicks but not leads or sales. The problem might not be the ads — it could be the landing page, the form, the load speed, or the offer. CRO identifies the bottleneck and fixes it.
Full Google Analytics 4 property setup — event tracking, conversion configuration, audience building, and custom reporting tailored to your business goals. Includes UA migration if you're still on Universal Analytics.
Container setup and tag deployment for GA4, Google Ads, Meta Pixel, and any other tracking needs. Clean, organized tag structure with proper triggers and variables — no hardcoded tags on every page.
Every meaningful action tracked — form submissions, phone calls, purchases, add-to-carts, and micro-conversions. Conversion actions imported into Google Ads and verified against actual user behavior before going live.
Facebook and Instagram Pixel implementation alongside Conversions API (CAPI) for server-side tracking — critical for maintaining data accuracy in a post-iOS14 world where browser-based tracking alone is no longer reliable.
Connect your ad platforms to your CRM — HubSpot, Salesforce, or custom setups — so lead quality and close rates feed back into campaign optimization. Includes Zapier integration for platforms without native connectors.
Analysis of landing page performance, form completion rates, and checkout flow using GA4 funnel data. Specific, actionable recommendations for improving the percentage of visitors who take the action you want.
Before building anything new, I audit what's already in place — checking GA4 configuration, GTM containers, existing conversion actions, and Meta Pixel health. Knowing what's broken before adding to it prevents doubling errors.
A written tracking plan documenting every event to capture, every trigger condition, and every platform it needs to feed into. Reviewed with you before a single tag is deployed — so there are no surprises and no scope creep.
Tags deployed via GTM and verified using GA4 DebugView, GTM Preview mode, and Meta's Test Events tool. Every conversion action is manually tested through the actual user journey before going live — not just confirmed in a dashboard.
Full documentation of what was implemented, where, and why — so you or a future developer knows exactly what's in place. Includes a 30-day check-in to verify data is collecting correctly after the initial setup period.
Analytics setup is included at no extra cost in the Growth and Scale paid media management tiers.
Book a free 20-minute call. I'll review your current tracking setup and tell you exactly what's missing, what's broken, and what it would take to fix it.
Book a free strategy call