Every case study here represents a real business, a real account, and real decisions made with their budget. No projections. No best-case scenarios. Just what happened when the strategy was right.
A Midwest manufactured home dealership was running automated Smart campaigns with over 90% of budget going to the Display Network — generating just 35 phone calls per month at $238 per call. After a complete account rebuild focused on manually managed Search campaigns and real buyer intent, the same budget produced 5,506 calls in 2025 at $18.74 per call.
Read the full case studyComplete Google Ads account rebuild — from Smart campaigns wasting 90% of spend on Display, to manually managed Search campaigns at $18.74 per call.
Every engagement starts with a thorough review of your existing account — or a competitive analysis if you're starting from scratch. I tell you what's working, what's wasting money, and what I'd prioritize first. No recommendations without understanding your situation first.
The manufactured home case study succeeded because we stopped optimizing for Google's goals and started optimizing for the client's: phone calls from qualified buyers. Every campaign I build is structured around the metric that actually moves your business — not impressions, not clicks.
The best results in these case studies didn't happen in week one — they happened because the foundation was right and the account was optimized consistently over months. I work with clients on a month-to-month basis because the results are what keep us working together, not a contract.
Eight years of agency and in-house experience across a wide range of client types. Every industry has different buyer behavior, different search intent, and different conversion economics — understanding that distinction is what drives results.
Book a free 20-minute strategy call. I'll review your current setup and tell you honestly what I'd do differently — and what results are realistic for your situation.