The person behind the campaigns
8+ years of paid media experience — now working directly with business owners who want results, not reports.
I didn’t start out in marketing.
I spent nearly nine years working warehouse and team lead roles before deciding to go back to school and build something new. I earned a business degree, taught myself web development, and eventually found my way into paid media — where data, strategy, and real business outcomes all come together.
That path matters. It means I understand what it’s like to work hard for every dollar, and I bring that same mindset to every campaign I manage.
Over the past 8+ years, I’ve managed paid media campaigns across Google, Meta, and LinkedIn for e-commerce brands, automotive dealerships, B2B companies, and local businesses — with budgets ranging from a few hundred dollars a month to over $100,000.
Before starting SK Performance Marketing, I worked as a paid media specialist and strategist at agencies including Collective Measures, Perrill, and Mower Agency, where I managed multi-channel campaigns, built conversion tracking systems, and delivered monthly performance reports for clients across a wide range of industries.
I’ve seen what works, what wastes money, and how to tell the difference — and I bring all of that directly to the businesses I work with today.
Lead generation
Increase in lead generation (automotive)
Conversion rate
Improvement in conversion rates
Monthly budget
Monthly ad budget managed
I started SK Performance Marketing because I wanted to work differently.
At agencies, great strategy sometimes gets lost in layers of account managers, handoffs, and competing priorities. I wanted to offer something simpler: one experienced person, fully accountable, working on your account every day.
Based in Rochester, New York, I work with e-commerce brands and local businesses across upstate New York and beyond — bringing agency-level expertise without the agency overhead. When you work with me, you’re talking directly to the person running your campaigns. Every time.
If you’re looking for a marketing partner who treats your budget like their own, I’d love to hear about your goals.